Co-Marketing To Expand Your Reach

Co-Marketing To Expand Your Reach

Is your current cost of customer acquisition burning a hole through your marketing budget? Is your lead generation not consistent enough across channels? While other businesses rake in record sales, it might leave you thinking how you can replicate it too. Well, there...
10 Things to Learn from Amazon for the eCommerce Merchant

10 Things to Learn from Amazon for the eCommerce Merchant

Starting out as an eCommerce business owner can be both challenging and rewarding. You need to always have in place a strategic marketing plan and find ways to execute it to achieve the figures you have forecast for each quarter. It is all fine and dandy as long as...
How To Reduce E-Commerce Cart Abandonment?

How To Reduce E-Commerce Cart Abandonment?

Shopping cart abandonment is the eternal nemesis of e-commerce owners. It’s incredibly frustrating to move a shopper through the sales funnel only to lose them at the moment of truth – the checkout page! In all fairness, a large portion of cart abandonments are simply...
Top 4 Marketing Automation For SMB E-Commerce Merchants

Top 4 Marketing Automation For SMB E-Commerce Merchants

In the age of the internet, it is a tremendous achievement to just go to market with a product or a service. However, staying relevant with it in the sea of information white noise is yet another herculean task. It takes time and effort to constantly put the word out...
Best Practices for Customer Retention in eCommerce

Best Practices for Customer Retention in eCommerce

Every brand wants to be a magnet that attracts more customers. If you own a business, you know that one of the most important factors for success is having many loyal customers. But retaining them, nurturing them, and building up customer loyalty takes a lot of effort...
Last Minute Checklist For Black Friday and Cyber Monday

Last Minute Checklist For Black Friday and Cyber Monday

The traditional Black Friday shopping experience for consumers has given way to the “Cyber 5”, a five-day period that includes Thanksgiving Day, Black Friday, the two-day weekend, and Cyber Monday, as a result of shifting mindsets and the expansion of...