The Power of Grassroots Marketing in Business

The Power of Grassroots Marketing in Business

Quite often, an SMB merchant faces a challenge in their marketing strategy. It is to decide how much effort is required for their grassroots marketing strategy. As an approach, it is diametrically opposite to placing Facebook and LinkedIn ads. And it involves creating...
The Little AI Elves of CX SMB Merchants Wish For

The Little AI Elves of CX SMB Merchants Wish For

What is the size of your customer’s shoes? Do you even need to know this information unless you’re selling shoes? Nevertheless, if you are the one wearing it, doesn’t it become a pinching problem? That is the crux of the customer experience conundrum faced by...