by Vignesh J | Mar 26, 2026 | Blogs
It has become the default playbook for enterprise restaurant brands and multi-location QSRs: If we want to own our customer data and bypass third-party delivery commissions, we need our own app. For the last half-decade, restaurant executives have poured millions of...
by Vignesh J | Dec 31, 2024 | Blogs
A Guide to Marketing on Food Delivery Platforms Remember when you could take a leisurely stroll down Main Street and get dinner at your favorite neighborhood restaurant? Those days appear to belong to another era. The convenience of food delivery services has...
by Vignesh J | Mar 22, 2024 | Blogs
What is Grassroots Marketing? Grassroots Marketing – Definition, Advantages and Tips. Consider this: you have just opened a bakery that has very tasty cupcakes. Yes, you could put up fancy advertisements on social media about them but what if they don’t...
by qubriux | Feb 3, 2024 | Blogs
Quite often, an SMB merchant faces a challenge in their marketing strategy. It is to decide how much effort is required for their grassroots marketing strategy. As an approach, it is diametrically opposite to placing Facebook and LinkedIn ads. And it involves creating...