How to make your restaurant and Instagram Star in 2024!

Struggling to make your restaurant a social media star? We’ve got the recipe for success! Dive into our tips and tricks to transform your restaurant into an Instagram magnet, attracting new customers and boosting your business in 2024.

Forget the Michelin stars, these days it’s all about the Insta-worthy feed. In the age of social media, having a restaurant that pops on Instagram can be a game-changer, bringing in new customers and boosting your biz like nobody’s business. So, how do you make your restaurant stand out from the #foodporn crowd in 2024? Buckle up, foodies, because this blog post is here to spill the tea (and all the other delicious things) on creating an Insta-worthy restaurant experience. We’ll explore killer strategies and dish up some drool-worthy examples to get your restaurant’s ‘gram game on point.

5. Show, Don't Tell: Behind the Scenes Video Magic

People love to see the magic happen, especially when it involves food! Ditch the static photos and create captivating videos that showcase the entire journey of a dish or drink. Don’t just show the final masterpiece – take viewers on a visual adventure, from the sizzling prep work to the mouthwatering plating. This behind-the-scenes glimpse builds trust and lets customers connect with your restaurant on a deeper level.

Example Alert!

Think about filming a pizzaiolo tossing dough in the air like a total pro, capturing the latte art being meticulously poured, or revealing the secret spice blend that makes your signature dish legendary. Share these bite-sized videos on Instagram Reels, IGTV, or even your own YouTube channel to get maximum reach.

4. ASMR Eats: The Sound of Satisfaction

Move over cat purrs, there’s a new sound in town that’s taking social media by storm – ASMR (Autonomous Sensory Meridian Response). These videos use specific sounds to create a calming and tingly sensation. Who knew the sizzle of a steak on a hot grill or the satisfying crunch of a fresh baguette could be so darn mesmerizing?

Gettin’ ASMR with it! Film a slow-motion close-up of a perfectly cooked steak being cut, or capture the hypnotic sounds of a dessert being spooned onto a plate. Focus on the subtle sounds that will have viewers glued to their screens and craving a taste of your culinary creations.

3. Light Up Your Feed: Insta-worthy Ambiance

The one thing common between great restaurants is great lighting. Lighting is everything when it comes to creating a visually stunning restaurant (and Instagram feed!). Invest in unique lighting fixtures, utilize natural light for a fresh and airy vibe, or even create Instagrammable backdrops that perfectly reflect your brand identity.

Bright Ideas! Think hanging pendant lights, neon signs with your restaurant’s name, or trendy wall murals that add a pop of color and serve as a natural backdrop for customer photos. Designate specific photo spots that highlight the best features of your restaurant’s decor, making it easy for customers to capture Insta-worthy moments.

Tip: Focus on the lighting in the below video.

2. Engage Your Audience: Sharing is Caring

Don’t be a social media wallflower! Encourage your customers to actively engage with your restaurant and capture their genuine reactions to your food. Respond to their posts, comments, and stories – this not only shows you care but also fuels their excitement and lets potential customers know you value their feedback. Consider hosting special events or limited-edition menu items designed specifically for social media sharing.

Feed the ‘Gram! Create a limited-edition dish with vibrant plating that surprises and delights customers, or whip up a visually captivating cocktail that changes color. Encourage customers to share their experiences and tag your restaurant on Instagram – user-generated content is a powerful marketing tool!

1. Plate Up Perfection: The Art of Insta-worthy Plating

Food presentation is more than just making sure your dishes look presentable – it’s about creating an edible masterpiece that begs to be photographed. In the age of Instagram, mastering the art of plating can significantly boost your restaurant’s visual appeal and entice customers to share their dining experience with the world.

Plating for the ‘Gram:

  • Think Composition: Arrange your elements strategically on the plate to create a visually balanced and interesting composition. Consider using negative space for a clean and modern look, or layer ingredients for a sense of depth and dimension.
  • Color Coordination: Food is naturally colorful, so let it be the star of the show! Play with contrasting and complementary colors to create a visually striking plate. Use vibrant garnishes like herbs, edible flowers, or colorful sauces to add pops of color.
  • Play with Textures: Texture adds visual interest and depth to your plate. Combine smooth sauces with crispy elements, soft textures with something crunchy. Think about using contrasting textures like a bed of creamy mashed potatoes topped with a seared, crispy piece of fish.
  • Portion Control Matters: While plating artistically, don’t forget about portion control. An overflowing plate might look impressive in a photo, but it can be overwhelming for a diner. Aim for a balanced presentation that showcases the food without appearing too crowded.

Bonus Tip: Invest in beautiful and unique plates and serveware. The right backdrop can elevate your food presentation and create a cohesive aesthetic for your Instagram feed.


Creating an Insta-worthy restaurant in 2024 isn’t just about filters and fancy captions – it’s about a combination of creative content, attention to detail, and understanding.

About Qubriux:

Sure, eye-catching visuals are a must, but to truly thrive in the social media jungle, you need a system to turn those likes and comments into loyal customers. That’s where Qubriux comes in.

We help restaurants leverage the power of data and analytics to understand their customers on a deeper level. Imagine knowing exactly what makes your audience tick, their preferred dishes, and even their social media habits. With this knowledge, you can personalize your offerings, tailor your promotions, and create targeted campaigns that resonate with your ideal customers.

The result? A loyal following who not only loves your food but actively promotes your restaurant on their own social media channels.

Ready to take your restaurant’s Instagram game to the next level? Fill out the form below and let’s chat about how Qubriux can help you create a winning social media strategy that drives sales and builds lasting customer relationships.


The videos included in this blog post are linked from YouTube and are not owned or created by Qubriux. We recommend following the content creators on YouTube for more information and content.