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Beyond "We Miss You": 3 Data-Driven Strategies to Win Back Lapsed Restaurant Customers Losing customers costs restaurants dearly. Studies show acquiring a new customer can cost 5 times more than retaining an existing one. Yet, how many "We miss you!" emails land in your spam folder, ignored? The truth is,…

Let's imagine your restaurant has a solid 4.8-star rating. This is a fantastic, believable score built on 50 reviews. To achieve this, your review profile might look something like this: 45 glowing 5-star reviews, 5 solid but not perfect, 3-star reviews. The math...

Let's be direct. If your restaurant’s entire strategy for catering to dietary preferences rests on a single, often-uninspired veggie burger patty, you're not just missing an opportunity—you're falling behind the curve. In today's competitive landscape, true inclusivity is a significant revenue driver, and neglecting it means leaving money on the…

Here’s a breakdown of estimated “good” repeat customer rates for different restaurant types. Remember, these are guidelines, not gospel. Your…

Here's a breakdown of estimated "good" repeat customer rates for different restaurant types. Remember, these are guidelines, not gospel. Your mileage may vary! We'll also throw in some tips to help you boost those numbers.

In a nutshell, they're a way for businesses to show their appreciation for repeat customers. It's like saying, "Hey, thanks for being awesome! Here's a little something extra for sticking with us."

In today's competitive restaurant landscape, building strong customer relationships is more crucial than ever. For small chain restaurants, email marketing offers a powerful tool to connect with your audience, drive repeat business, and foster loyalty. But simply sending out generic blasts won't cut it. You need a strategic approach, sending…

2 out of every 3 local business searches on Google are for restaurants. Therefore mastering local 'Search Engine Optimization' (SEO) is crucial for attracting new customers and thriving in a competitive market...

Stop wasting money on promotions until your listing looks amazing and you are fully confident about the menu you are presenting to your customers. You are essentially throwing money away if you promote without first ensuring your online presence is top-notch. Turn off those promotions, reset on your menu,

What You Need to Know About Building Customer Loyalty Building customer trust is important for long-term success in today's competitive business world. By building strong relationships with your customers, you can keep them as customers, get them to buy from you again, and boost the image of your brand. This…

With the rise of AI and a host of marketing tools, streamlining of routine tasks, like sending personalized emails or creating social media content can be done in just minutes. This enables restaurant staff to concentrate on other strategic initiatives.

3 Common Mistakes Brands Make While Building a Loyalty Program. Loyalty programs have become an essential aspect of contemporary marketing strategies, providing businesses with a valuable tool to cultivate customer relationships, encourage repeat purchases, and enhance customer lifetime value. However, despite their potential, many brands often make significant mistakes when…

This guide dives into 20 powerful hooks designed to grab attention and valuable tips for creating viral Reels on Instagram.

Average Order Value (AOV) is the average amount a customer spends at your restaurant on each visit. Boosting AOV results in higher revenue and profits without the surge of more customers.

Apple has announced changes in the recent release of their iOS 15 privacy features that will impact email marketers and dependent eCommerce merchants. This includes a couple of important opt-in privacy protection features- namely Mail Privacy Protection and Protection against IP-based location detection. These changes will marginally affect email marketers…

In this blog, we’ll explore four key strategies for reducing cart abandonment and boosting your online sales. 1. Transparency builds trust: eliminate hidden costs 2. Simplify your checkout process: fewer clicks, more conversions 3. Offer guest checkout: cater to convenience 4. Re-engage abandoned carts: gentle reminders can lead to sales

Grassroots Marketing means finding ways for your brand to be noticed by the right crowd in a natural and individualized manner.

Gettin' ASMR with it! Film a slow-motion close-up of a perfectly cooked steak being cut, or capture the hypnotic sounds of a dessert being spooned onto a plate. Focus on the subtle sounds that will have viewers glued to their screens and craving a taste of your culinary creations.

By offering exclusive content or promotions on social media, you can incentivize your audience to follow and engage with your brand regularly. These platforms can also serve as a gathering space for customers who share common interests related to your offerings.

Quite often, an SMB merchant faces a challenge in their marketing strategy. It is to decide how much effort is required for their grassroots marketing strategy. As an approach, it is diametrically opposite to placing Facebook and LinkedIn ads. And it involves creating and maintaining sustainable campaigns that help in…

What is the size of your customer’s shoes? Do you even need to know this information unless you’re selling shoes? Nevertheless, if you are the one wearing it, doesn’t it become a pinching problem? That is the crux of the customer experience conundrum faced by all SMB eCommerce owners.

Two years into the pandemic, online sales are growing at a fast pace. The trend is clear. Online sales are beating brick-and-mortar sales hands down. It is the time now for eCommerce store owners to make the most of it. And the best time for it is on Cyber

In the movie “The Godfather”, Marlon Brando’s Don Vito Corleone famously says, “I will make you an offer you cannot refuse.” Having said thus, he always converts his offers with the power of the mob. Apart from the fact that this legendary line is a veiled life threat, a

Last week, I got an email offer from an eCommerce store on a pair of red stiletto shoes at a great discount. What about it, you may ask. First of all, I don’t wear stiletto shoes and if I do, my wife would never approve. Secondly, this wasn’t the first…

As an eCommerce business owner, your time is the most important resource that you have. And deciding how you divide your time by attending to the pressing needs of your business to the needs of your customers is very critical. There are a lot of apps in the market

Is your current cost of customer acquisition burning a hole through your marketing budget? Is your lead generation not consistent enough across channels? While other businesses rake in record sales, it might leave you thinking how you can replicate it too. Well, there is one idea that will help you…

Starting out as an eCommerce business owner can be both challenging and rewarding. You need to always have in place a strategic marketing plan and find ways to execute it to achieve the figures you have forecast for each quarter. It is all fine and dandy as long as

Shopping cart abandonment is the eternal nemesis of e-commerce owners. It’s incredibly frustrating to move a shopper through the sales funnel only to lose them at the moment of truth – the checkout page! In all fairness, a large portion of cart abandonments are simply a natural outcome of

In the age of the internet, it is a tremendous achievement to just go to market with a product or a service. However, staying relevant with it in the sea of information white noise is yet another herculean task. It takes time and effort to constantly put the word

Every brand wants to be a magnet that attracts more customers. If you own a business, you know that one of the most important factors for success is having many loyal customers. But retaining them, nurturing them, and building up customer loyalty takes a lot of effort and time.

The traditional Black Friday shopping experience for consumers has given way to the “Cyber 5“, a five-day period that includes Thanksgiving Day, Black Friday, the two-day weekend, and Cyber Monday, as a result of shifting mindsets and the expansion of eCommerce. In other words, before you get a chance

Greetings, We wish you a Happy and Grateful Thanksgiving! We hope you are well prepared for an amazing holiday season in sales. In order to help you sweep all the stakes this holiday season, we have prepared a marketing calendar to engage your customers for the next few weeks.

As someone who runs an eCommerce business, you should be getting ready for the approaching Christmas and New Year shopping season. It’s the time of the year when your shop may generate up to 40–50% of its annual revenue. The tension and excitement are palpable on the streets, in

Email marketing campaigns are essential for your business. When you use a platform like Qubriux to send emails to hundreds or thousands of your customers, some of them will inevitably be classified as spam. However, there are best practices of drafting emails that greatly reduce the number of emails

We are reaching the last round of your holiday email marketing campaigns for the 2021 season. You must have a number of deals that you are ready to give away for the New Year’s day. With a strong email marketing campaign, you have the opportunity to increase your total

The following are assorted email templates for the month of January to run special offer campaigns for Blue Monday and Martin Luther King Day. Email Template 1 – Blue Monday Hello If you are like Garfield, you too would hate Mondays. This Blue Monday don’t feel depressed as you

The following are email templates for the month of February to run special offer campaigns for Valentine’s Day. Email Template 1 – Valentine’s Day Hello It is that time of the year to show your loved one how special they are. Did you know that Valentine’s day is one

In recent times, when traveling and meeting in-person has become a limited option, one of the most powerful tools to reach your customers is via personalized and meaningful emails. If you are wondering if Email is still worth your time, then you should see these stats:   Emails generates $38…

Market segmentation is a powerful marketing strategy that divides your audience into smaller, more defined groups based on specific characteristics such as demographics, psychographics, or behavior. By creating targeted campaigns that speak directly to each group, market segmentation can result in higher engagement and conversions. In this blog, we

In the 2010s, we witnessed a lot of brick-and-mortar stores creating an online presence to compete with their eCommerce contemporaries. The share of eCommerce in overall U.S. retail grew from 4.2% in 2010 to a staggering 14.5% in 2022. The cost of customer acquisition is one of the major

They say that you are not truly rich until your money makes more money while you sleep. The same way, your eCommerce business is not truly successful until it starts selling round the clock. Generating sales while you sleep is the ideal scenario for your business and you can

We know email and SMS is a big part of your ecommerce marketing strategy. That’s why we came up with this blog to help you execute an effective email campaign. This is by no means an exhaustive list. But it covers all the essential parts of designing an email

Restaurants and hospitality are sectors that have been hit particularly hard by recent transformative world events. This includes the global Covid-19 pandemic and the ongoing economic downturn, as well as wide-scale shifts in consumer behavior like the growing number of people choosing to work from home. In these tough

Everyone knows that WhatsApp is one of the most popular ways to keep in touch with friends and family – more than two billion of us use it every month. Did you also know it can be a powerful business tool? In fact, it offers two business services that

Personalization is key to success in many aspects of business today. Often, it’s no longer good enough to treat customers as if they fit into a class or category – if you want to stand out as a provider of truly memorable experiences, you have to treat them as

Did you know that compared to first-time consumers, repeat customers spend about 70% more on goods? Customer loyalty is the propensity of customers to do business with your firm again and again, which is essential to developing a successful business. However, one of the major problems businesses face is

With over 2 billion active users, WhatsApp is becoming one of the most popular messaging apps in the world. This makes it a powerful tool for businesses of all sizes, including restaurants. With its wide user base and user-friendly interface, you have a fantastic opportunity to connect with your